Jessica Alba has said she experienced “full body chills” while appearing on stage during Bad Bunny’s Super Bowl Halftime Show, describing the moment as deeply emotional and significant. The performance celebrated Puerto Rican culture and highlighted themes of unity, inclusion and representation on one of the world’s biggest stages.
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The actress was among several high-profile figures, including Pedro Pascal, Karol G and Cardi B, who appeared during a segment set in a traditional casita. Speaking afterwards, Alba said it was an honour to be invited to take part in what she viewed as a historic cultural moment.
She reflected on the emotional impact of the show, noting that Bad Bunny’s storytelling is rooted in his heritage and lived experience. Alba said the performance resonated strongly because it centred cultural pride and diversity in a space with a global audience, creating moments that required no explanation to be felt.
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The show concluded with a message about love overcoming hate, which Alba highlighted as its core theme. She added that honouring culture and ensuring people feel seen fosters connection and shared identity, reinforcing the wider message of joy and unity conveyed throughout the performance.
