Kim Kardashian has said she is excited to relaunch her beauty brand and is looking forward to eventually introducing a signature fragrance. The media personality has previously launched KKW Beauty in 2017 and Skkn By Kim in 2022, the latter licensed through Coty. She has since reacquired the SKKN brand and plans to relaunch it under her clothing and shapewear label, Skims.
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Speaking to Complex magazine, Kardashian confirmed that a new beauty launch is imminent and that future fragrance products will also fall under the Skims umbrella. She said bringing beauty, skincare and fragrance together within one brand had long been an ambition, adding that customers are expected to respond positively to a more unified offering.
Following a recent Skims collaboration with Nike, Kardashian said her focus has now shifted fully towards developing the beauty range. She previously outlined her strategy in a statement to Women’s Wear Daily, explaining that the move into beauty is intended to build on the existing strength of the Skims brand while applying its core principles to a new category.
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Kardashian also reflected on the NikeSkims partnership, expressing hopes for a long-term collaboration. She said the joint venture reflects a shared commitment to designing products for women’s bodies and indicated that both companies envisage the partnership continuing for many years.
